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April 29, 2026
In an increasingly competitive market, it’s not enough to have a great product; you need to communicate its value in a clear, memorable, and distinctive way.
That was precisely the challenge facing Zespri, a global leader in premium kiwifruit, known for offering natural, high-quality products with a strong focus on health and nutrition.
Zespri had a powerful message:
One kiwi provides all the vitamin C you need for the day.
But the question was:
How can we turn that nutritional information into something tangible, easy to understand, and, above all, memorable?
The brand needed:
• A visual representation of the benefits of vitamin C
• A creative solution for events, trade shows, and activations
• A clear way to reinforce the concept of “natural vs. manufactured”
To bring this concept to life, Zespri turned to Trideo.
Using additive manufacturing, we develop fully customized vitamin C capsules designed not only as visual objects but also as interactive experiences.
The pieces were designed around three key principles:
• Functional design: capsules that actually open and close
• Precision-fit system: ensuring safety and consistency during use
• Real interaction: each capsule contains kiwis inside, connecting directly with the product
One of the most important aspects of the project was the development of a specialized interlocking system.
Each capsule is designed to provide:
• Secure closure
• Easy to use during events
• Repeatability and durability
This level of precision not only enhances the user experience but also reinforces the brand's perception of quality.
With this solution, Zespri succeeded in turning a nutritional concept into a powerful communication tool.
The capsules took center stage at events and activations, making it possible to:
• Interactive experiences with the audience
• Direct and visual communication of nutritional value
• Increased engagement and brand recall
Each capsule conveys a simple yet powerful message:
Zespri's vitamin C is natural. It is grown, not manufactured.
This project demonstrates how 3D printing can go far beyond prototyping or production.
It is a strategic tool for:
• Translate complex concepts into tangible experiences
• Differentiating brands in competitive environments
• Build a genuine connection with the audience
At Trideo, we turn ideas into tangible solutions that communicate, make an impact, and create value.
If you're looking for new ways to showcase your product, boost your brand, or make a real impact on your audience, additive manufacturing might be the way to go.
Visit our website and see how we apply this technology to solutions such as personalized trophies and gifts, which are perfect for branding initiatives, events, and memorable experiences.
